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Monday, February 2, 2026

Remembering Invoice Dobbins: The Legendary Bodybuilding Photographer Who Formed an Period


By now, sufficient has been written about Invoice Dobbins’ passing to firmly set up that our group has misplaced a legend. And we did. I’ve had a couple of completely different sorts of relationships with Invoice over the many years, some contentious. That may occur when ladies have any affect in any respect on any specific state of affairs. On the time, I used to be within the ladies’ nook, which might generally—in the end, because it did on this case—show unlucky.

Over time, issues cooled, and one evening in Columbus, on the Arnold, lengthy after mentioned females had been out of the image, Invoice got here as much as me and mentioned, “You recognize, you and I ought to actually begin speaking to one another.” That was advantageous with me, so we did. And I’ll be perpetually grateful Invoice caught out the olive department. As Greg Valentino would say, Invoice was man.

Lee Haney photoshoot photo selects from photographer Bill Dobbins
Invoice Dobbins

Throughout the ’90s, whereas male bodybuilders had been setting the world on hearth, producing icons that also, to this very day, haven’t been eclipsed, feminine bodybuilders had been setting their very own course—and Invoice was smack dab in the midst of it, advocating for feminine physique athletes like few different folks on the planet. I can’t even rely what number of ladies he helped get a foothold in, and navigate round, our business. Whereas wildly benevolent on its face, there was a darkish aspect to it. On the time, among the ladies had been very overtly doing a little very naughty and perverted issues with unusual males in lodge rooms to pay their payments. That truth created an automated aura round anybody who doth profess an excessive amount of the attract of feminine muscle—a penchant of Invoice’s that obtained him labeled a “schmo.”

Sounds horrible, doesn’t it? “Schmo.” Nevertheless it’s humorous—it really simply sounds like a malevolent time period. I feel it’s the “sch” sound. Some folks did label others with the time period, intending some sort of malevolence, or to explain them as simply plain icky, to the purpose the place I had a number of ladies—each purchasers and my spouse on the time—who insisted I accompany them to any of Invoice’s shoots. And that’s the place I kinda obtained to grasp the man.

First, we’re all schmoes. When you like ladies with muscle tissues—particularly sufficient to befriend, date, or marry them—then you definately’re a schmo. I’m a schmo; most of my pals are schmoes. Simply how fanatical a fan you’re of it determines how schmoey you’re. And, for higher or worse, Invoice was up there.

The subsequent factor it’s important to perceive is that artists are quirky. And Invoice was positively an artist. I’ll offer you an instance…

Black and white image of Bill Dobbins photo of Chris Bongiovanni in the desert

Again in these days, photographers loaded these items into their cameras known as “movie.” There have been no SD playing cards. The image they took was projected onto the movie, after which the movie needed to be despatched to a lab for processing, both into prints or slides. That took days. The one on the spot sort of pictures that existed again then was known as “Polaroid.” The photographs weren’t practically the standard of movie, however you probably did get glimpses of what the true pic would appear to be so you possibly can right lighting, angles, and many others.

Let’s simply say that Invoice took lots of Polaroids and studied them intently. To the uninitiated, it was grueling. Every Polaroid took a minute or two to develop, then he had to take a look at it and take up what it was telling him, transfer one thing, change one thing… A string of these and your pump begins to fade. Whereas most photogs would shoot three or 4 Polaroids, Invoice would shoot twenty.

Three female bodybuilder contenders showing off their muscles
Invoice Dobbins

Then the guitar would come out—and never as a prop. OMG, he’s enjoying the guitar? Most shoots are scheduled both instantly earlier than or instantly after a present, whereas the topic is in “contest form.” So you may think about: they’re ravenous, irritable, exhausted—they only wish to get it over with. However Invoice shoots for Joe Weider. You don’t get any larger up the meals chain than that. So that you simply sort of nod alongside whereas he strums.

Ultimately, he stops, has you get again on set, contact up your oil, do a couple of extra towel pulls—and guess what? He shoots one other Polaroid! AAAAAAGGGGG!!

Sure, I used to be being cheeky in regards to the tech, however not in regards to the expertise. When you’ve ever shot with Invoice, you recognize that it takes two days to recuperate. However why? Easy reply: respect for you items and the status of being in print. Invoice was a consummate artist who took satisfaction in his work and put each ounce of himself into it. His eye, his thoughts, his imaginative and prescient—the Polaroids, the guitar—all mixed to elicit among the most inventive pictures that may awe folks for lots of of years to return.

All of the photographers and writers of that period operated the identical manner. The magazines had been the one supply of reports and data we had, and so they had been all in direct competitors with one another. We wished what we put out to be the perfect. That’s to not say that there isn’t nice content material being produced in the present day, however my canine – the dumb one – may get a byline on-line. Nearly anybody who had their byline in print carried status sufficient to turn into a legend, particularly for those who had been working for Weider.

In comparison with in the present day, there was only a handful of us contributing to only 4 or 5 magazines. At the moment, there are actually 1000’s of writers, photographers, videographers, and social media specialists contributing to a firehose of media deposited on quite a few on-line platforms all around the world. It’s watered down. Nobody is aware of who these persons are—or in the event that they’re even precise folks and never AI. Throughout Invoice’s tenure, for those who had been following bodybuilding, notably the ladies, you knew his title.

The final time I noticed Invoice, I mentioned to myself that he didn’t look too good. However then once more, none of us do—we’re all getting previous. A few of us do it a bit higher than others, and in an business utterly absorbed with how we glance, folks equivalent to Lenda Murray, Mike O’Hearn, Monica Brant, and others set the stage for a remarkableness befitting our growing older business. However additionally they set the bar kinda excessive; all of us look horrible subsequent to them—at any age. So for me to say Invoice didn’t look so good, he nonetheless seemed fairly good. However I may inform one thing wasn’t proper, and we didn’t speak about it.

No matter killed him solely took his physique. The large quantity of inventive media Invoice left behind has immortalized a whole phase of our sport. As historical past remembers and admires the ’90s period of bodybuilding—notably the ladies—Invoice’s photographs shall be amongst these within the pantheon that outlined maybe probably the most wonderful period of bodybuilding. Numerous athletes, a lot of them legends, bear the mark of Invoice’s immortal artwork.

We could be unhappy about him being gone, however that accomplishes nothing. Being grateful he was right here and sharing his work is the easiest way to have fun Invoice’s life. It’s a celebration properly deserved. Godspeed, my previous good friend. You’re one who will stay perpetually.

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